BA 2663

The University Of North Alabama

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BA 2663 CH 4 Questions & Answers/2022 correct)

BA 2663 CH 4 Questions & Answers/2022 correct)
Exam (elaborations) • 19 pages • 2022

1 The promotion element of the marketing mix includes any means of spreading the word about the product.  True (True Answer )  False 2 In the context of the four Ps of marketing, the issue of place is the need to have products or services available in many different locations.  True (True Answer )  False 3 The price element of the marketing mix is a company's cost of producing a product.  True  False (True Answer ) 4 Media selection can be critical for an online-...