MKTNG 421
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MARKETING 421 Final exam Accurate solutions provided
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MARKETING 421 
Final exam 
 MARKETING 421 Final exam Accurate solutions provided 
 
University of Phoenix MARKETING 421 
Final exam 
At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke 
a child. This type of consumer or safety test occurs during the __________ stage of the newproduct process. 
 
market testing 
 
screening and evaluation 
 
new-product strategy development 
 
Development 
What is meant by “accelerating the process?”...
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