STR581 Capstone Final Exam STUDY GUIDE Week 6
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STR581 Capstone Final Exam - STUDY GUIDE (wink ; ) Week 6 questions and answers.
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Week 6 STR581 Capstone Final Exam - STUDY GUIDE (wink ; ) 
1. A company that attempts to lead its industry in price and convenience by pursuing a 
focus on lean and efficient operations is pursuing what strategy? 
 Operational excellence 
 Low-cost leadership 
 Customer intimacy 
 Product leadership 
2. One of the ways to change the course of a brand is to modify the product. Under product 
modification, ________ adds size, weight, materials, supplements, and accessories that 
expand...
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