MKTG 022 global marketing

Arkansas State University

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GLOBAL MARKETING MKTG 022 A+ GRADED
Exam (elaborations) • 552 pages • 2021

1) The market development strategy involves seeking new customers by introducing existing products or services to a new market segment. Answer: TRUE Difficulty: Easy Chapter LO: 1 AACSB: Reflective thinking Course LO: Discuss the fundamental concepts of marketing 2) Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. This is an example of Market Penetration. Answer: TRUE Diffic...