COMMS 230
Brigham Young University
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COMMS 230 (TEST #1) questions with correct answers
- Exam (elaborations) • 23 pages • 2023
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What are the Characteristics of a Great Add? CORRECT ANSWER Strategy
Creative
Execution
Media
Strategy (Characteristics of Great Add) CORRECT ANSWER The strategy is the central idea of the campaign—it's your game plan. You must have a sound strategy that takes into consideration the marketing objectives, the target market, the creative concept, and the necessary media.
Creative (Characteristics of Great Add) CORRECT ANSWER Creative is the key to great advertising. Great ads must be n...
Exam (elaborations)
COMMS 230 (TEST #1) questions with correct answers
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What are the Characteristics of a Great Add? CORRECT ANSWER Strategy Creative Execution Media Strategy (Characteristics of Great Add) CORRECT ANSWER The strategy is the central idea of the campaign—it's your game plan. You must have a sound strategy that takes into consideration the marketing objectives, the target market, the creative concept, and the necessary media. Creative (Characteristics of Great Add) CORRECT ANSWER Creative is the key to great advertising. Great ads must be n...
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