marketing 100
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Corporate Communication Worldwide
- Summary • 20 pages • 2021
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Chapter 1: The communication of organizations
Corporate communication: the management function within an organization responsible for
communication processes that are initiated from within the organization and thus trying to promote
sustainable interaction between organization and public groups in the internal and external environment.
Communication should be a management function
It’s a multi layered process
It’s initiated by an organization
It should be a sustainable...
Summary
Corporate Communication Worldwide
Last document update:
ago
Chapter 1: The communication of organizations Corporate communication: the management function within an organization responsible for communication processes that are initiated from within the organization and thus trying to promote sustainable interaction between organization and public groups in the internal and external environment. Communication should be a management function It’s a multi layered process It’s initiated by an organization It should be a sustainable...
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