MKT 315 (MKT315)
Grand Canyon University
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MKT 315 Topic 7 Quiz Completed Latest Update Questions and Answers 100% Correct; Grand Canyon University
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MKT 315 Topic 7 Quiz Completed Latest Update Questions and Answers 100% Correct; Grand Canyon University 
 
MKT 315 Topic 7 Quiz Completed Latest Update Questions and Answers 100% Correct; Grand Canyon University 
 
 
MKT 315 Topic 7 Quiz Completed Latest Update Questions and Answers 100% Correct; Grand Canyon University
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT 315 TOPIC 5 QUIZ LATEST 2023-2024 ACCURATE SUMMERWINTER SESSION GRADED A
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MKT 315 TOPIC 5 QUIZ LATEST 
2023-2024 ACCURATE SUMMERWINTER SESSION GRADED A
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MKT 315 TOPIC 6 QUIZ LATEST 2023-2024 ACCURATE SUMMER WINTER SESSION GUARANTEED PASS
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MKT 315 TOPIC 6 QUIZ LATEST 2023-2024 
ACCURATE SUMMER WINTER SESSION 
GUARANTEED PASS
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MKT-315 Midterm Chapters 1 - 4 QUESTIONS AND ANSWERS. LATEST 2023
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MKT-315 Midterm Chapters 1 - 4 
Chapter 1 
Marketing: 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging 
offerings that have value for customers, clients, partners, and society at large 
Marketing Concept: 
the business orientation model that involves creating value and satisfying consumer needs 
Marketing Mix: 
consists of four elements: product, place, price, and promotion, also called the 4 Ps 
Marketing Plan: 
a tool used to set up vari...
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MKT 315 Definition Matrix for Midterm (CAT)
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Definition Matrix for Midterm (CAT) 
Vocabulary Word Definition 
Reactive CSR 
Occurs when a firm seeks to make positive social contributions as a 
way to compensate for previous negative impacts, or seeks to do the 
minimum required by law and society. 
Monopoly a market where only one firm sells the product 
Oligopoly a market where few sellers control most of the sales 
Green Marketing 
Presenting a public image of environmental friendliness based on false 
or misleading information. 
Green m...
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MKT 315 TOPIC 6 QUIZ CHAPTER 8 2.20.
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conflict can occur when management at Eat and Run Restaurants 
disagree about specific discount rates for high school students. 
 
Horizontal 
 2 
An intensive distribution strategy would be best implemented for these 
products. 
 
Soft drinks 
 3 
What type of marketing channel would Secure Insurance use if it offers its 
products exclusively through door-to-door salespersons? 
 
Direct 
 4 
When a company arranges two or more marketing channels to target one or 
more customer...
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MKT 315 TOPIC 5 QUIZ CHAPTER 7 2.20
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Because of ----, businesses are forced to be competitive: 
 
Both internet and E-commerce 
2 
Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to: 
 
Make a profit 
 3 
An income gained from business activities, this term means the gross (before taxes, expenses, 
etc.): 
 
Revenue 
 4 
The point with the largest vertical distance between the total revenue and total costs represents 
the point at which: 
 
Production is optimized and profit...
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MKT 315 FINAL 2020/2022/23 QUESTIONS AND ANSWERS. LATEST
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If a sudden ringing sound distracts an advertisement reader, and it prevents 
him from recalling the message, this unplanned event is called ________. 
 
Noise 
 2 
Because of ----, businesses are forced to be competitive: 
 
Both internet and E-commerce 
3 
Tasty Pizza implements _______in order to optimize local search engine 
queries. 
 
Local SEO 
 4 
Milton Friedman’s famous maxim, paraphrased: The social responsibility of 
business is to: 
 
Make a profit 
5 
During...
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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