MKT 445
Grand Canyon University
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MKT-445 Exam 1 ch. 1-6 GCU, Exam Review Questions and answers, 100% Accurate. VERIFIED.
- Exam (elaborations) • 8 pages • 2023
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MKT-445 Exam 1 ch. 1-6 GCU, Exam Review Questions and answers, 100% Accurate. VERIFIED. 
 
 
Marketing - -Activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large 
 
Marketing Concept - -Philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition 
 
marketing strategy - -a plan of action designed...
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