HOSPITALIT 136 (HOSPITALIT136)

California State University - Humboldt State University

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BUSINESS 102 ANU Sales & Marketing/ Introduction to Hospitality Sales and Marketing (100% VERIFIED)

BUSINESS 102 ANU Sales & Marketing/ Introduction to Hospitality Sales and Marketing (100% VERIFIED)
Exam (elaborations) • 5 pages • 2023

1. What “Strategic Factors” and “Environmental Factors” should be considered to manage your accounts effectively? Select three of these factors and explain why you think these factors are impo rtant 3 2. Select any two “Maslow’s Hierarchy of Needs” and explain how those needs will impact your client’s decision to purchase your product or service now, as compared to 2019 (before the pandemic 3 3. How would you perform an effective “Account Analysis” during the Covid pandemic? ...