MGT 6311

Youtube Stats - First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are <2mins Most common videos - Explainers - Product Demos - How-Tos - Testimonials Video Stats >4/5 Twitter users watch video content on Twitter 10billion videos/day are watched on Snapchat 500million people/day wat...

Marketing The creation and satisfaction of demand for a product or service. GOST hierarchy Goals, objectives, strategies, tactics Digital Marketing Utilizing the internet and other digital channels to drive demand for products and services Tactic A specific action or method that contributes to achieving a goal. Strategy A set of ideas that outline how a product line or brand will achieve its objectives. Strategy 5 C's Consists of customers, competitors, collaborat...

near field communication a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other QR code quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone. 9 principles of mobile personal, always carried, always on, build in payment, available point of creative inspiration, accu...

What are the two biggest components of US ad spending, and how are they trending? What are the two biggest sources of online traffic, and how are they trending? How are budgets in the US changing per mobile, desktop, TV and digital? What are some of the drivers of digital marketing becoming more important? advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost per lead and the opportuni...

Shift in marketing mix Reach, effectiveness, and efficiency goal of marketing to create a product/service that sells GOST hierarchy Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's Customer, competitors, collaborators, company, context Customer marketing model Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM recency, frequency, monetary value (...

marketing the creation and satisfaction of demand for a product or service digital marketing utilizing the internet and other digital channels to drive demand for products and services strategy a set of ideas that outline how a product line or brand will achieve its objectives tactic a specific action or method that contributes to achieving a goal the 5 C's Context (Company, Collaborators, Competitors (Customers)) customers potential buyers with wants an...