MKT bus 650
Colorado State University - Fort Collins
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Case 4 - Case Brief: Renesas Electronics and the Automotive Microcontroller Supply Chain
- Case • 3 pages • 2023
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Case Brief: Renesas Electronics and the Automotive Microcontroller Supply Chain
1. Problem Statement
How can Renesas Electronics best manage disruption vulnerability and ensure resilience
when unforeseen events take place in their Japanese customer’s automotive microcontroller
supply chain?
2. Situation Analysis
In March of 2011 a magnitude 9.0 earthquake hit off the east coast of Japan leaving
Renesas Naka Fabrication facility (“fab”) with substantial damage. Naka is one of ten Ren...
Case
Case 4 - Case Brief: Renesas Electronics and the Automotive Microcontroller Supply Chain
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Case Brief: Renesas Electronics and the Automotive Microcontroller Supply Chain 1. Problem Statement How can Renesas Electronics best manage disruption vulnerability and ensure resilience when unforeseen events take place in their Japanese customer’s automotive microcontroller supply chain? 2. Situation Analysis In March of 2011 a magnitude 9.0 earthquake hit off the east coast of Japan leaving Renesas Naka Fabrication facility (“fab”) with substantial damage. Naka is one of ten Ren...
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