ENG 3400
Central Florida Community College
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ENG 3400Marketing Ch.13,15 test bank Question and ANSWERS
- Exam (elaborations) • 92 pages • 2022
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TRUE/FALSE 
1. A marketing channel is a business structure composed of interdependent organizations that reach 
from the point of product origin to the final consumer. 
ANS: T PTS: 1 REF: 197 OBJ: 13-1 TYPE: Def 
TOP: AACSB Reflective Thinking | TB&E Model Distribution 
2. As products move through the marketing channel, channel members provide specialization and 
division of labor, overcome discrepancies, and provide contact efficiency. 
ANS: T PTS: 1 REF: 199 OBJ: 13-1 TYPE: Comp 
TOP: AACSB Re...
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