Florida State University

MMC 2000 FSU Exam 1 Summer 2018A convenient way to describe an act of communication is the following: - correct answer Source, Message, Receiver, Channel Media= - correct answer Communication Models of Communication: - correct answer Harold Laswell's (1948) one- way model of communication. Who? - correct answer Communicator Says what? - correct answer Message In which channel? - correct answer Medium To whom? - correct answer Receiver With what effect? - correct answer Effe...

MMC 2000 FSU Exam 2Early newspapers were developed by businesspeople and patriots for a small, politically involved ________ that could read. - correct answer elite The early movie industry was built largely by ________ who wanted to make money ________ everyone. - correct answer entrepreneurs, entertaining Beginning with the Paris premiere in 1895, people had to become film ________. - correct answer literate The story goes: that when the film was first shown, the audience was so overw...

MMC 2000 FSU exam 2Benjamin Franklin - correct answer -Established a print shop in Philadelphia and later, in 1729, took over a failing newspaper: Pennsylvania Gazette -Began to develop advertising support, which helped shield his newspaper from government control. -Demonstrated that financial independence could lead to editorial independence . Broadsides (or broadsheets) - correct answer single sheet announcements or accounts of events imported from England What were the early forerunne...

MMC 2000 FSU Exam 3_________ was the carnival man who invented the first mass-produced arcade game, Baffle Ball, in 1931. - correct answer David Gottlieb Baffle Ball was a small wooden cabinet, it had only one moving part, a _________. - correct answer plunger In _________, players would launch a ball into the playing field, a slanted surface with metal "pins" surrounding "scoring holes." - correct answer Baffle Ball The object of Baffle Ball was to _________. - correct answer get t...

MMC 2000 FSU FINAL EXAM David Gottlieb - correct answer - Invented the first mass-produced arcade game. Baffle Ball (pinball) (non-electric) - Also invented Humpty Dumpty Game, a game that rewarded you with replays instead of cash. Harry Williams - correct answer - Invented the first ELECTRIC pinball game, named Contact. Made the popularity of arcade games explode... leading to slot machines and games with cash payouts. Computers in the 1950s-1960s - correct answer - GIANT- took up an en...

MMC 2000 midtermHow much is a print subscriber of the newspaper worth vs an online reader, in terms of revenue? - correct answer 20 times Why is revenue declining for newspapers? - correct answer a decline in readership which causes cheaper ads How many newspapers are operating in the US? - correct answer 9,800 How many newspapers publish weekly? - correct answer 77% How many newspapers are specifically for African American audiences? - correct answer 250 How many U.S. cities have...

MMC2000 (FSU) Chapter 15Development of Global Media: Almost from the very start, _______ were broadcast internationally. - correct answer radio signals In mid-1920s _______ was used by the Netherlands, Great Britain, and Germany to connect with their various colonies including Africa, Asia, and the middle east. - correct answer short-wave radio When high frequencies reflect, or skip, off the ionosphere, producing sky waves that can travel vast distances that is _____ - correct answer sho...

MMC2000 Exam 1 (FSU)Communication - correct answer The process of creating shared meaning Communication - correct answer The transmission of a message from source to receiver Act on Communication - correct answer SOURCE, MESSAGE, RECEIVER, CHANNEL Harold Laswell (1948) One-Way Model of Communication - correct answer COMMUNICATOR>MESSAGE>MEDIUM>RECEIVER>EFFECT If the source speaks a technical language far beyond the receiver's level of skill, does communication occur? - c...

MMC2000 Exam 1 FSUThe 1st newspaper originated in... - correct answer Ancient Rome Gutenberg Press - correct answer -1440s - Wasn't the first 1st printing press. Was a faster printing press than China. Still a rather slow process though. -" The beater" & "The puller". Acta Diurna (Actions of the Day) - correct answer Newspapers have been around since the days of Caesar. The first paper is regarded to be the Acta Diurna (Actions of the Day). No way to know how many people actually re...

mmc2000 FSU exam 2 clayton important of distant signals - correct answer delivery of distant television signals by cable television for the purpose of improving reception walson = - correct answer cable television Community Antenna Television (CATV) - correct answer outmoded name for early cable television John Walson - correct answer 1948 -- invented cable TV, but it was restricted by the FCC outcomes of I Love Lucy - correct answer -film reruns -tv industry moved from NY to holly...