CSTR 101

Indian river state college

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CSTR Summary Notes – Session 1-5 Term 2
Exam (elaborations) • 9 pages • 2023

1. Porter’s 5 competitive forces1 1 NOT FORCES – Industry growth, Technology, Government, Complementary products – these affect 5 forces – evaluate how. Threat - New Entrant • Barriers to entry: 1. Supply side EOS - low costs. 2. Demand side EOS - Network effects. eg. FB 3. Customer Switching cost eg. SAP ERP 4. Capital requirement - incl credit, inventory, advertisement 5. Incumbency advantage - cumulative experience, brand identity 6. Distribution access blocked -...