Services Marketing Management: multiple choice questions with answers Chapter 1 18 Services Marketing Management
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Services Marketing Management: multiple choice questions with answers Chapter 1-18 Services Marketing Management (Vrije Universiteit Amsterdam)
- Exam (elaborations) • 131 pages • 2022
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Multiple Choice Questions 
1. (p. 4) In the simplest terms, _____ are deeds, processes and 
performances. A. Attributes B. Experiences C. Services D. Goods E. Benefits 
 
 
2. (p. 4) The maintenance contract offered by Sears on its Kenmore refrigerators, dishwashers 
and microwaves is an example of a(n) 
_______. A. Service B. Experience C. Attribute D. Good E. Benefit 
 
 
3. (p. 4) When Heather goes to the local gym, she has a personal trainer who helps make sure 
she is using the equipment co...
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