HCOM 455 (Persuasion)

Unlock the secrets of effective communication and influence with this meticulously crafted document summarizing 16 scholarly journals on the topic of persuasion. From understanding the fundamentals of persuasion to exploring the nuances of attitudes, credibility, and social influence, this resource offers a comprehensive overview of key concepts and theories. Dive into topics such as the importance of studying persuasion, the elements that constitute persuasion, and the role of communicator c...