MAR 1011 (ECO111)
Ashford University
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THE MARKETING CONCEPT
- Class notes • 4 pages • 2023
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This Marketing Concept Document provides a strategic framework for organizations to align marketing efforts with business objectives. It emphasizes a customer-centric approach, integrated marketing strategies, market research, brand positioning, relationship marketing, measurable metrics, adaptability, innovation, and cross-functional collaboration. The document serves as a roadmap for creating value, building customer relationships, and driving sustainable growth.
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MAR-1011 Principles of Marketing; MAR 1011 Midterm Exam (all answers correct)
- Exam (elaborations) • 5 pages • 2022
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Mid-Term Exam Student name: Natalia B. Vazquez Soto 
MAR- 1011 Principles of Marketing 
Prof. Castro 
1. Give an example of a company that might be successfully following a production 
orientation. Why might a firm in this industry be successful following a production 
orientation? 
The company 3M produces products like post-it notes, scotch tape, etc. They provide these 
products regardless of marketplace demands. 
Firms that follow a production orientation can be successful in following such a...
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