MAR 1011 Principles of Marketing (MAR 1011)

Ashford University

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 MAR-1011 Principles of Marketing; MAR 1011 Midterm Exam (all answers correct)
  • MAR-1011 Principles of Marketing; MAR 1011 Midterm Exam (all answers correct)

  • Examen • 5 pages • 2020
  • Disponible en pack
  • MAR 1011 Midterm Exam – MAR-1011 Principles of Marketing Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren’t customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept. Explain why it is important to write a marketing plan. After gra...
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