MKT315
Ashford University
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MKT315 Final Exam Strategic Tools for Marketers – Vermillion
- Exam (elaborations) • 6 pages • 2022
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MKT315 
Final Exam 
Strategic Tools 
for Marketers – 
Vermillion 
Final Exam Strategic Tools for Marketers –Vermillion 
Take Home Exam Due via dropbox on5/30 by 9:15pm 
You MUST have questions on exam - simply fill in your answers in a different color than blue. 
1. How do you tie Perceptual Mapping and Conjoint Analysis together when presenting be specific? (5 pts) 
 To solve a marketing problem such as when company wants to increase market share, we use two 
marketing tools perceptual mapp...
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