BADM 790
Louisiana State University In Shreveport
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Louisiana State University, Shreveport BADM 790 Air France Case Analysis Instructions
- Summary • 4 pages • 2021
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Case Analysis: Air France Objective: to analyze online advertising effectiveness. This question deals with the case “Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Spons ored Search” by Mark Jeffery; Lisa Egli; Andy Gieraltowski; Jessica Lambert; Jason Miller; Liz Neely; Rakesh Sharma. You will need the data that is posted on Moodle. When dealing with a large amount of data, such as the data on search keywords and transactions provided by Double Click, it is very be...
Summary
Louisiana State University, Shreveport BADM 790 Air France Case Analysis Instructions
Last document update:
ago
Case Analysis: Air France Objective: to analyze online advertising effectiveness. This question deals with the case “Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Spons ored Search” by Mark Jeffery; Lisa Egli; Andy Gieraltowski; Jessica Lambert; Jason Miller; Liz Neely; Rakesh Sharma. You will need the data that is posted on Moodle. When dealing with a large amount of data, such as the data on search keywords and transactions provided by Double Click, it is very be...
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