Chapter 8: Strategy Formulation and Implementation

Chapter 8: Strategy Formulation and Implementation Learning Objectives and Chapter Summary 1. DISCUSS the meaning, needs, benefits, and approaches of the strategic planning process for today's MNC. There is a growing need for strategic management among MNC’s. Some of the primary reasons include: the increase in foreign direct investment, the need for planning to coordinate and integrate increasingly diverse operations, and emerging international challenges that require strategic pla...