Intro To Communications COM 101 (CO101)

Boston University

Here are the best resources to pass Intro To Communications COM 101 (CO101). Find Intro To Communications COM 101 (CO101) study guides, notes, assignments, and much more.

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Class notes: Intro To Communications - COM 101 (CO101)

Class notes: Intro To Communications - COM 101 (CO101)
Class notes • 25 pages • 2024

All class notes for the entire class of COM 101.

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Comprehensive notes on Advertising Promotion and Other Aspects of Integrated Marketing Communications from chapters 1-23

Comprehensive notes on Advertising Promotion and Other Aspects of Integrated Marketing Communications from chapters 1-23
Exam (elaborations) • 556 pages • 2023

The document presents a comprehensive TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications," 9th Edition, authored by Terence A. Shimp and J. Craig Andrews. Divided into five parts, it covers a wide range of topics in Integrated Marketing Communications (I.M.C.). Part I introduces I.M.C. and explores brand equity, accountability, adoption, naming, and ethical considerations. Part II delves into fundamental I.M.C. planning, including segmentation, targeting...