International Marketing Plan (International Marketing)

Harward Business School

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International Marketing Plan of Apple Inc.
  • International Marketing Plan of Apple Inc.

  • Tentamen (uitwerkingen) • 13 pagina's • 2021
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  • Apple Inc. is a telecommunications multinational with a combined market share of 43.6% in the United States, preceded by Samsung with a total share of 20.3%. Besides the USA, Apple Inc has manufacturing plants in Europe, Asia, and the rest of the world, which total amounts to 16 plants in various countries (Moorman, 2019). Apple has been made one of the world’s most successful brands by technological innovations combined with minimal prototypes and innovative ads under former CEO Steve Jobs. ...
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