MNB 1601 ASSIGNMENT 2
Johns Hopkins University
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MNB 1601 ASSIGNMENT 2
- Exam (elaborations) • 7 pages • 2021
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QUESTION 1 Pg 428 
The increasing spending power of the middle classes in Africa has also increased the expansion of the 
beer market. The ______________ market then consists of individuals or households purchasing 
products for their own consumption. 
1 consumer 
2 industrial 
3 resale 
4 government 
QUESTION 2 Pg 432 
By segmenting consumers into social class, such as the middle-classes, Heineken is making use of 
______________ segmentation. 
1 geographic 
2 demographic 
3 psychographic 
4 be...
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