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The Dark Side of Consumer Behaviour correct answer: - Consumer desires do not always result in positive consequences. - Consumer addiction: psychological dependency on products or services: smoking, drinking, gambling, drugs, shoplifting, body bulimia, technology (especially social media) - Compulsive Consumption: repetitive consumption that centers on the process of buying (compare this to impulsive buying) - Short lived gratification, not driven by conscious choice, feelings of re...