APR

Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications)Integrated Marketing Communications - correct answer the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company needs the consumer Promotion - correct answer any communication by marketers than informs, persuades, or reminds a potentials buyer of a product to influence an opinion or elicit a response Promotion Strategy - correct answer a plan...

APR Liberty University -Exam 2 APR 241 questions with answers copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimately responsible for the creative p...

APR Liberty University -Magazine and Newspaper Media correctly answersselectivity - correct answer The ability of a medium to reach a specific target audience. gatefolds - correct answer An oversize magazine page or cover that is extended and folded over to fit into the publication. Gatefolds are used to extend the size of a magazine advertisement and are always sold at a premium. bleed pages - correct answer Magazine advertisement where the printed area extends to the edge of the page, el...

APR Liberty University -Marketing Ch.15 Test Review correctly solvedTrue - correct answer T or F: In marketing, promotion usually involves a company or organization sending a sales message to a potential customer. False - correct answer T or F: In the promotion process, only one message can be communicated at a time. True - correct answer T or F: Television, radio, magazines, websites, and salespeople are all examples of message channels. False - correct answer T or F: Before the messag...

APR Liberty University -Marketing Exam #3 (Chapter 10) with verified solutions What is a wholesaler? - correct answer an individual or organization that sells products that are bought for resale, for making other products or for general business operations What is wholesaling? - correct answer transactions in which products are bought for resale, for making other products or for general business operations Retailing - correct answer Transactions in which the buyer intends to consume the p...

APR Liberty University -Marketing Vocab Chapter 30 & 31 fully solved graded A+Product Planning - correct answer Making decisions about the features and services of a product or idea that will help sell the product Product Mix - correct answer All the different products that a company makes or sells Product Line - correct answer A group of closely related products maufactured or sold by a business Product Item - correct answer A specific model,brand, or size of a product within a product...

APR Liberty University -Principles of Advertising Chapter Three: The Business of Advertising correctly answered graded A+advertisers - correct answer companies that sponsor advertising for themselves and their products advertising agencies - correct answer independent businesses that specialize in developing ad campaigns and crafting the ads for clients suppliers - correct answer people and organizations that assist both advertisers and agencies in the preparation of advertising materials,...

APR Liberty University -Test 4 APR 241 fully solved graded A+research research is the controlled, objective and systematic gathering of information for the purpose of describing and understanding Formulative Research research conducted at the beginning of the planning process, or during the implementation of a plan Summative research research conducted at the end of a campaign to determine the extent that objectives and goals were met Problem or opportunity statement a concise...

Accreditation in Public Relations (APR) – Ethics questions with correct answers