CMN 465
Liberty University
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CMN 465 Exam 1 questions with complete solutions
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social marketing Correct Answer: process that uses marketing principles and techniques to influence citizen behavior change that will benefit society as well as the individual
social marketing... Correct Answer: -influences behavior change
-utilizes a systemic planning process and techniques
-focuses on priority audience segments
-delivers a positive benefit for individuals and society
6 types behavior change Correct Answer: -accept new behavior
-reject undesirable behavior
-modify...
Exam (elaborations)
CMN 465 Exam 1 questions with complete solutions
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social marketing Correct Answer: process that uses marketing principles and techniques to influence citizen behavior change that will benefit society as well as the individual social marketing... Correct Answer: -influences behavior change -utilizes a systemic planning process and techniques -focuses on priority audience segments -delivers a positive benefit for individuals and society 6 types behavior change Correct Answer: -accept new behavior -reject undesirable behavior -modify...
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