ENFB 4170

ENFB 4170 exam 3 Exam 2023 Questions and Answers (Verified Answers) 1. E-Commerce/ digital marketing is dominant right now: B to C 2. Driving traffic to your website: google 67% matters more than anyone else 3. paid search/pay per click: advertising charge per click 4. average cost for advertising: .53 5. keyword: can be one word phrase or several words 6. how often can you change your bid: change as often as you want 7. cost per sale: cost per click/ conversion rate 8. you want to driv...

ENFB 4170 Exam 1 2023 Questions and Answers (Verified Answers) 1. What are the four steps to the *entrepreneurial strategy*?: think big, start small, fail quickly, and grow fast 2. What are the 3 advantages to *thinking big*: 1. get investors attention 2. get a greater return 3. make it easy to inspire people/recruit 3. What are the 4 advantages to *starting small*: 1. minimizes losses from failures 2. raise smaller amount of money, meaning less dilution of ownership 3. less time to rai...