IAB

The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? correct answer: Long tail The "sell side" is made up of companies that create the content that ads run next to, whereas this side consists of the companies that are running the ads. correct answer: Buy The benefits of an in-house team handling a brand's advertising include: correct answer: Cost efficiencies More control over their own data Greater transparency i...

Digital advertising correct answer: Any form of marketing or advertising that uses the internet to deliver promotional messages Goal of advertising correct answer: To connect brands with consumers Brand correct answer: A type of product or service manufactured or provided by a particular company under a particular name Content Creator correct answer: A publisher, social media influencer, brand, or even an end-user Publisher correct answer: Own and operate media properties New...

Ad delivery correct answer: Two methods are used to deliver ad content to the user - server-initiated and client-initiated, which are explained in the diagrams below. Ad download correct answer: When an ad is downloaded by a server to a user's browser. Ads can be requested, but aborted or abandoned before actually being downloaded to the browser, and hence there would be no opportunity to see the ad by the user. Ad exchange correct answer: An ad exchange is a sales channel between publ...

On a campaign brief, what criteria MUST be present to begin planning? correct answer: Business Objectives Campaign flighting is often determined by correct answer: sales seasonality During the digital media planning phase, it is important to recommend correct answer: fluid budgets across tactics A campaign's media strategy should be based on correct answer: business objectives A brand's business objective is to increase the number of transactions made on their site by 10% witho...

explain the traditional consumer buying funnel - The funnel of how a consumer makes a purchase decision. What are the 6 steps of the traditional consumer buying funnel - 1. Awareness 2. Consideration 3. Preference 4. Purchase 5. Loyalty 6. Advocacy What does Awareness in the buying funnel mean? - The consumer knows about your product in the industry What does Consideration in the buying funnel mean? - Your product is one of the few within the industry that the consumer is choosing bet...

The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? - Long tail The "sell side" is made up of companies that create the content that ads run next to, whereas this side consists of the companies that are running the ads. - Buy The benefits of an in-house team handling a brand's advertising include: - Cost efficiencies More control over their own data Greater transparency into the media buying process When a person acce...