Pricing DECA
Liberty University
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Pricing- DECA| 55 QUESTIONS | WITH COMPLETE SOLUTIONS
- Exam (elaborations) • 4 pages • 2022
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Price Correct Answer: Money charged for product/service 
 
Price floor Correct Answer: Minimum price for product 
 
Price ceiling Correct Answer: Highest price for product 
 
External factors to consider Correct Answer: Competitions strategy and prices; marketing strategy, objectives, and mix; nature of market and demand 
 
3 major pricing strategies Correct Answer: Customer value based pricing, cost based pricing, competition based pricing 
 
Customer value based pricing Correct Answer: C...
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