BSAD 2630 (LIBS 150)

University Of Maryland - University College

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Maybelline Marketing Plan .all correct answera 100%

Maybelline Marketing Plan .all correct answera 100%
Exam (elaborations) • 20 pages • 2021

Table of Contents Executive Summary 2 Environmental Analysis 3 Competition 3 Economic 3 Political 3 Legal and Regulatory 4 Sociocultural 4 Technological 5 SWOT 6 Strengths 6 Weaknesses 7 Opportunities 8 Threats 8 MARKETING OBJECTIVES 9 Marketing Strategies 10 Segmentation 10 Target Customer 10 Differentiation 11 Positioning 11 4 P’s 12 Product 12 Price 12 Place 13 Promotion 13 USP/Key Message to Deliver to the Customer 14 Value to the Customer 14 IMC Plan 15 Effecti...