BSAD 2630 (LIBS 150)
University Of Maryland - University College
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Maybelline Marketing Plan .all correct answera 100%
- Exam (elaborations) • 20 pages • 2021
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- $28.49
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Table of Contents 
Executive Summary	2 
Environmental Analysis	3 
Competition	3 
Economic	3 
Political	3 
Legal and Regulatory	4 
Sociocultural	4 
Technological	5 
SWOT	6 
Strengths	6 
Weaknesses	7 
Opportunities	8 
Threats	8 
MARKETING OBJECTIVES	9 
Marketing Strategies	10 
Segmentation	10 
Target Customer	10 
Differentiation	11 
Positioning	11 
4 P’s	12 
Product	12 
Price	12 
Place	13 
Promotion	13 
USP/Key Message to Deliver to the Customer	14 
Value to the Customer	14 
IMC Plan	15 
Effecti...
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