Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion & Other Aspects of Integrated Marketing Communications, 9e Shimp-Test Bank Advertising Promotion & Other Aspects of Integrated Marketing Communications, 9e Shimp-Test BankMany companies treat the various communication elements, such as advertising, sales promotions, public relations, and so on, as virtually separate activities rather than integrated tools that work together to achieve a common goal.One reason firms have not practiced IMC is because outside suppliers,...