BUS 462
North Carolina State University
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BUS 462 Midterm NCSU. Questions and answers, 100% Accurate. Rated A+. VERIFIED.
- Exam (elaborations) • 42 pages • 2023
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BUS 462 Midterm NCSU. Questions and answers, 100% Accurate. Rated A+. VERIFIED. 
 
 
Marketing research: 
Select one: 
a. is the use of information to identify and define marketing problems. 
b. aims to improve our understanding of management as a process. 
c. aims to promote government regulation of research activities. 
d. is only useful in companies with over $1 million in annual sales. 
e. is not very useful to a provider of services, such as banks. - -a. is the use of information to identi...
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