Marketing 101
New York University
All 2 results
Sort by
-
FUNDAMENTALS OF MARKETING
- Summary • 12 pages • 2021
-
- $18.49
- + learn more
Chapter 1: An Introduction to Integrated Marketing Communications 
Focuses Charmin toilet tissue and how Procter & Gamble has added social media to traditional 
media to the IMC program for the brand. Also discusses how Charmin is one of the most creative 
brands on social media. Charmin is one of the brands being featured in the new video cases 
being produced for 11e. 
KEY TERMS 
Exchange : may be the core phenomenon or domain for study in marketing 
Marketing : Marketing is the activity, set ...
-
Summary MARKETING 101
- Summary • 12 pages • 2021
-
- $19.99
- 1x sold
- + learn more
Chapter 1: An Introduction to Integrated Marketing Communications 
Focuses Charmin toilet tissue and how Procter & Gamble has added social media to traditional 
media to the IMC program for the brand. Also discusses how Charmin is one of the most creative 
brands on social media. Charmin is one of the brands being featured in the new video cases 
being produced for 11e. 
KEY TERMS 
Exchange : may be the core phenomenon or domain for study in marketing 
Marketing : Marketing is the activity, set ...
Want to regain your expenses?
How much did you already spend on Stuvia? Imagine there are plenty more of you out there paying for study notes, but this time YOU are the seller. Ka-ching! Discover all about earning on Stuvia