TECH
Swedish Institute
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CONTENT WRITING COURSE
- Class notes • 3 pages • 2023
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What is Copy writing? Copy writing is a content production strategy focused on convincing the reader to take a specific action. The copywriter must write the “copy” (the content) thinking about its persuasive character, using triggers to arouse interest in the reader, in order to generate conversions and sales.
Class notes
CONTENT WRITING COURSE
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What is Copy writing? Copy writing is a content production strategy focused on convincing the reader to take a specific action. The copywriter must write the “copy” (the content) thinking about its persuasive character, using triggers to arouse interest in the reader, in order to generate conversions and sales.
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