Lane Community College
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Based on the case Johnson & Johnson from the textbook: a) Provide an answer to the following questions: 1. What are the core competencies of J&J? 2. How would you characterize the organizational structure of J&J? Is decision making centralized? 3. How does J&J create value through diversification? (Economies of scope, market power, corporate parenting, corporate structuring?) Case reading will be provided at below link:
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The final assignment for marketing class BA 223 with Marcelle Hansen: complete marketing plan for Snap Inc. The document consists of an outline, executive summary, company profile, marketing segmentation, and targeting, SWOT analysis, positioning and differentiation, branding, all about product part, pricing, placing, promotion, measurement (KPIs). All based on personal research. Received a grade of A+, for every part of the assignment.