BMKT 2533

1.) "Internal partnering?" says one business student. "That is just manipulating people to do what you want." Do you agree? Why or why not? I do not agree with that statement, since internal partnering is one essential way for the company’s focus on costumer needs. It is the responsibility of the marketing department to carry the customers’ voice to different colleagues in different departments of the company, who may otherwise lose their focus on the costumers’ preferences and n...