PSYC 3520

PSYC 3520 - Social Psychology Chapter 3 notes. Social Beliefs & Judgment Social Psychology Chapter 3 Notes -Social Beliefs and Judgments Perceiving Our Social Worlds • Priming o Activating particular associations in memory ▪ Example: Watching a scary movie at home may prime us to interpret furnace noises as a possible intruder • Belief Perseverance o Persistence of one’s initial conceptions, as when the basis for one’s belief is discredited but an explanation of why the ...

PSYC 3520 - Chapter 9 Prejudice . Social Psychology Notes Social Psychology: Chapter 9 Notes Prejudice What is the Nature and Power of Prejudice? • Defining Prejudice o Preconceived negative judgment of a group and its individual members ▪ Supported by stereotypes • Beliefs about the personal attributes of a group of people o Discrimination ▪ Unjustified negative behavior toward a group or its members o Racism ▪ Prejudicial attitudes and discriminatory behavior toward...