MKT 461 (MMKT461)

University Of South Carolina

Here are the best resources to pass MKT 461 (MMKT461). Find MKT 461 (MMKT461) study guides, notes, assignments, and much more.

All 1 results

Sort by

MKT 461/ MKT461 Exam 2 [Solved] Updated with Correct Answers

MKT 461/ MKT461 Exam 2 [Solved] Updated with Correct Answers
Exam (elaborations) • 21 pages • 2024

MKT 461 Exam 2 Why is location important? - ANS: •One of the most influential considerations by consumer. •Can be used to develop sustainable competitive advantage. •Location decisions are risky: buy or lease? Unplanned locations - ANS: •do not have centralized management that determines what stores will be in a development. Planned locations - ANS: the shopping center and/or manager makes and enforces policies that govern store operations. Retailer considerations for locatio...