logo-home
logo
  2. Tennessee Technological University
  3. MKT 3400

MKT 3400

Tennessee Technological University

Here are the best resources to pass MKT 3400. Find MKT 3400 study guides, notes, assignments, and much more.

All 3 results

Sort by

Mkt 3400 - Final exam study guide

  • Mkt 3400 - Final exam study guide

  • Summary • 7 pages • 2024
  • This is a comprehensive and detailed study guide on Final exam for Mkt 3400. Quality stuff!! U'll need it!!
    (0)
  • $12.99
  • + learn more
Chapter 14—Public Relations, Sales Promotion, and Personal Selling 175 questions (28 true/false, 130 multiple choice, 17 essay) | 100 % Verified Answers, Already Graded A

  • Chapter 14—Public Relations, Sales Promotion, and Personal Selling 175 questions (28 true/false, 130 multiple choice, 17 essay) | 100 % Verified Answers, Already Graded A

  • Exam (elaborations) • 43 pages • 2022
  • TRUE/FALSE 1. Publicity consists of programs developed by a company to capitalize on the factors that will enhance the firm's image and minimize those that generate negative images. ANS: F PTS: 1 REF: 442 OBJ: 14-1 TYPE: Def The statement describes public relations. Publicity is the outcome of these public relations efforts. TOP: AACSB Reflective Thinking| TB&E Model Strategy 2. Lobbying, product publicity, and crisis management are all functions of public relations tools. ANS: T PTS: 1 ...
    (0)
  • $13.49
  • + learn more
Chapter 13-Marketing Communications and Advertising 244 questions (36 true/false, 178 multiple choice, 30 essay) | 100 % Verified Answers, Already Graded A

  • Chapter 13-Marketing Communications and Advertising 244 questions (36 true/false, 178 multiple choice, 30 essay) | 100 % Verified Answers, Already Graded A

  • Exam (elaborations) • 63 pages • 2022
  • TRUE/FALSE 1. Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response. ANS: T PTS: 1 REF: 396 OBJ: 13-1 TYPE: Def TOP: AACSB Communication| TB&E Model Promotion 2. The promotional mix is the combination of promotional tools used to reach the target market and fulfill the organization's overall goals. ANS: T PTS: 1 REF: 396 OBJ: 13-1 TYPE: Def TOP: AACSB Communication| TB&E Model C...
    (0)
  • $12.49
  • + learn more