Southern Methodist University
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Alternative Growth Strategies: 
• Marketing Penetration 
• Market Development 
• Product Development 
• Diversification 
Alternative Consolidation Strategies: 
• Harvesting 
• Pruning 
• Retrenchment 
• Divestment 
Final Exam Review 
Product Life Cycle: 
• Introduction 
• Growth 
• Maturity 
• Decline 
Branding: 
• Multiproduct vs. Multibranding 
• Private, Mixed, Sub-branding, Co-Branding 
• Line vs. Brand Extensions 
Final Exam Review 
Variables for Market Segment...
what is marketing? correct answer: the management process involved in identifying, anticipating, and satisfying customer wants profitably 
 
what are the 2 goals of marketing? correct answer: 1. discover (assess) the needs and wants of prospective customers 
2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) 
 
what are the 4 requirements for marketing to occur? correct answer: 1. two or more parties with unsatisfied needs 
2. desire and ability to satisfy th...
The Crucible Act 1 Study Guide_ Act 1 of The Crucible (Answered Winter 2023) Questions with Correct Answers
I got an A in macroeconomics. Here are my notes for chapters 11-13. Enjoy! 
 
Chapter 11: 
-Methods of Voluntary exchange 
- Functions of Money 
- fractional reserve banking 
- simple deposit creation model 
- deposit multiplier 
- the loanable finds market (credit) market 
 
Chapter 12: 
- the federal reserve and its functions 
- monetary policy 
-expansionary monetary policy 
- contractionary monetary policy 
-bond prices, bond yields, interest rates 
- relationship between bond pr...
Notes on the entire course of Social Psychology. Goes into depth about social cognition, self presentation, attitudes, persuasion, social influence, friendships, attraction, and behavior. These notes will provide everything you will need to know about Social Psychology.
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