Principles of Marketing (MKTG 3303)

University Of Houston - Downtown

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Chapter 01 Marketing's Value to Consumers, Firms, and Society Answer Key-|2020| Principles of Marketing

Chapter 01 Marketing's Value to Consumers, Firms, and Society Answer Key-|2020| Principles of Marketing
Exam (elaborations) • 189 pages • 2021

True / False Questions 1. (p. 4) Marketing is basically selling and advertising. FALSE AACSB: Analytic Bloom's: Knowledge Difficulty: Easy Learning Objective: 01-01 know what marketing is and why you should learn about it. 2. (p. 4) According to the text, marketing means "selling" or "advertising." FALSE AACSB: Analytic Bloom's: Knowledge Difficulty: Easy Learning Objective: 01-01 know what marketing is and why you shou3. (p. 4) Marketing, in the literal sense, means "selling" or "adver...