BUS 123A (BUS123A)

Marketing individual assignment: Table of content xxxxxxxxxxxxxxxx 1.0 Consumer Buyer Decision Process Introduction How customers make their purchase decision is a very important issue for a companies marketers. It can bring numerous influences to companies for establishing an appropriate marketing strategy. Therefore, the research of each stage of buyer decision process is relevant for all the marketers. A researchers point out that the setting up of buyer decision process model can help manage...

Study guide notes for the final examinations.