BUSI 520 MARKETING MANAGEMENT GROUP PROJECT – DOVE (BUSI520)
Liberty University
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BUSI 520 MARKETING MANAGEMENT GROUP PROJECT – DOVE
- Essay • 59 pages • 2021
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BUSI 520 MARKETING MANAGEMENT GROUP PROJECT – DOVE 
 
 
 
 
Instractor 
 
Institution 
 
 BUSI 520 Summer 
Date 
Instructor 
 
 
Marketing Management Group Project, Group 2 Dove 
 
Introduction 
 
For over a half a century ago Dove’s brand was introduced to the United States, making leaps and bounds in health and beauty department. The marketing strategy has been capturing the attention of woman with their body wash, soap, shampoo, and other products. With the use of new and advanced marke...
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