BUSI 520 QUIZ 1 – QUESTION AND ANSWERS SET 2 (BUSI520)
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BUSI 520 QUIZ 1 – QUESTION AND ANSWERS SET 2
- Exam (elaborations) • 6 pages • 2021
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BUSI 520 Quiz 1 – Liberty University Online 
 
The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products. 
If a marketer uses warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using a ________ channel. 
What are the four broad components of holistic marketing? (BUSI 520 Quiz) 
The value of an offering is described as the ________. ...
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