BUSI330
Liberty University
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BUSI 330 quiz 1 Liberty University
- Exam (elaborations) • 392 pages • 2021
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Question 1 The United Way of Greater Toronto (UWGT), like many charities, was

sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to

use that information to its greatest advantage. UWGT could blanket past donors

with generic mailings, but it could not offer donors information that would

convince them to donate to UWGT over other charities. Which of the following

tools would be most useful for the nonprofit organization to use?
Exam (elaborations)
BUSI 330 quiz 1 Liberty University
Last document update:
ago
Question 1 The United Way of Greater Toronto (UWGT), like many charities, was 
sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to 
use that information to its greatest advantage. UWGT could blanket past donors 
with generic mailings, but it could not offer donors information that would 
convince them to donate to UWGT over other charities. Which of the following 
tools would be most useful for the nonprofit organization to use?
$12.99
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