MKT 475
Strayer University - All Va Campuses
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Mkt 475 quizzes, Exam bundle 2023 with Complete Questions and Answers 100% Correct (Graded A)
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Mkt 475 quizzes, Exam bundle 2023 with Complete Questions and Answers 100% Correct (Graded A)
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Mkt 475 ch2 and 3 Quiz 2 Complete Solutions( Graded A+)
- Exam (elaborations) • 8 pages • 2023
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Question 1 
3 out of 3 points 
Which of the following is the final step in analyzing the competition? 
Selected 
Answer: Identifying and evaluating potential 
competitors 
Correct 
Answer: Identifying and evaluating potential 
competitors 
 Question 2 
3 out of 3 points 
_____ refers to firms using simpler and less costly ways to match the value 
requirements offered by the products of incumbent firms serving the 
market. 
Selected 
Answer: Disruptive 
innovation 
Correct 
Answer: Disrupt...
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Mkt 475 ch 11 and 12 Quiz Review Test Submission: Quiz 7/Strategic Marketing Mktg 475
- Exam (elaborations) • 11 pages • 2023
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Question 1 
3 out of 3 points 
A low-active pricing strategy: 
Selected 
Answer: 
is most effective for discount 
retailers. 
Correct 
Answer: 
is most effective for discount 
retailers. 
 Question 2 
3 out of 3 points 
_____ estimates value as the perceived quality buyers obtain per unit of price. 
Selected 
Answer: 
Customer value 
mapping 
Correct 
Answer: 
Customer value 
mapping 
 Question 3 
3 out of 3 points 
Which of the following is true of high
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