MKTG 4204
Virginia Tech
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MKTG 4204 Consumer Behavior Final Exam notes
- Exam (elaborations) • 11 pages • 2023
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- $9.49
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CB Study Guide for Final Exam 
Test is comprehensive but mostly from Chapters 9-16 
Why is value important to shoppers? 
 Value is what consumers ultimately pursue, because valuable actions address motivations that 
manifest themselves in needs and desires. Value captures how much gratification a consumer 
receives from consumption. 
Compare hedonic and utilitarian value. 
o Utilitarian Value- 
 Derived from a product that helps the consumer solve problems and accomplish 
tasks that are a ...
-
MKTG 4204 MKTG 4204 Consumer Behavior Final Exam notes CB Study Guide for Final Exam .
- Exam (elaborations) • 11 pages • 2023
-
- $8.49
- + learn more
CB Study Guide for Final Exam 
Test is comprehensive but mostly from Chapters 9-16 
Why is value important to shoppers? 
 Value is what consumers ultimately pursue, because valuable actions address motivations that 
manifest themselves in needs and desires. Value captures how much gratification a consumer 
receives from consumption. 
Compare hedonic and utilitarian value. 
o Utilitarian Value- 
 Derived from a product that helps the consumer solve problems and accomplish 
tasks that are a ...
-
MKTG 4204 Consumer Behavior Final Exam notes
- Exam (elaborations) • 11 pages • 2023
-
- $9.49
- 1x sold
- + learn more
CB Study Guide for Final Exam 
Test is comprehensive but mostly from Chapters 9-16 
Why is value important to shoppers? 
 Value is what consumers ultimately pursue, because valuable actions address motivations that 
manifest themselves in needs and desires. Value captures how much gratification a consumer 
receives from consumption. 
Compare hedonic and utilitarian value. 
o Utilitarian Value- 
 Derived from a product that helps the consumer solve problems and accomplish 
tasks that are a ...
-
MKTG 4204 Consumer Behavior Final Exam notes/CB Study Guide for Final Exam study guide spring 2023
- Exam (elaborations) • 11 pages • 2023
-
- $9.49
- + learn more
Test is comprehensive but mostly from Chapters 9-16 
Why is value important to shoppers? 
 Value is what consumers ultimately pursue, because valuable actions address motivations that 
manifest themselves in needs and desires. Value captures how much gratification a consumer 
receives from consumption. 
Compare hedonic and utilitarian value. 
o Utilitarian Value- 
 Derived from a product that helps the consumer solve problems and accomplish 
tasks that are a part of being a consumer. (a me...
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