MKTG 4204
Virginia Tech
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![MKTG 4204 Consumer Behavior Final Exam notes](/docpics/4048088/65803ad956cb1_4048088_121_171.jpeg)
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MKTG 4204 Consumer Behavior Final Exam notes
- Exam (elaborations) • 11 pages • 2023
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- $9.49
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CB Study Guide for Final Exam Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers? Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consumption. Compare hedonic and utilitarian value. o Utilitarian Value- Derived from a product that helps the consumer solve problems and accomplish tasks that are a ...
![MKTG 4204 MKTG 4204 Consumer Behavior Final Exam notes CB Study Guide for Final Exam .](/docpics/3234957/64d72f675f505_3234957_121_171.jpeg)
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MKTG 4204 MKTG 4204 Consumer Behavior Final Exam notes CB Study Guide for Final Exam .
- Exam (elaborations) • 11 pages • 2023
-
- $8.49
- + learn more
CB Study Guide for Final Exam Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers? Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consumption. Compare hedonic and utilitarian value. o Utilitarian Value- Derived from a product that helps the consumer solve problems and accomplish tasks that are a ...
![MKTG 4204 Consumer Behavior Final Exam notes](/docpics/3203653/64d0c21e80e1c_3203653_121_171.jpeg)
-
MKTG 4204 Consumer Behavior Final Exam notes
- Exam (elaborations) • 11 pages • 2023
-
- $9.49
- 1x sold
- + learn more
CB Study Guide for Final Exam Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers? Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consumption. Compare hedonic and utilitarian value. o Utilitarian Value- Derived from a product that helps the consumer solve problems and accomplish tasks that are a ...
![MKTG 4204 Consumer Behavior Final Exam notes/CB Study Guide for Final Exam study guide spring 2023](/docpics/3198841/64cf9c65f2d32_3198841_121_171.jpeg)
-
MKTG 4204 Consumer Behavior Final Exam notes/CB Study Guide for Final Exam study guide spring 2023
- Exam (elaborations) • 11 pages • 2023
-
- $9.49
- + learn more
Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers? Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consumption. Compare hedonic and utilitarian value. o Utilitarian Value- Derived from a product that helps the consumer solve problems and accomplish tasks that are a part of being a consumer. (a me...
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