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TEST BANK - FOR - INTEGRATED - ADVERTISING - PROMOTION - AND MARKETING - COMMUNICATION 5TH EDITION
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TEST BANK - FOR - INTEGRATED - ADVERTISING - PROMOTION - AND MARKETING - COMMUNICATION 5TH EDITION
4) What a firm's employees believe about the company's image is far more important than whatconsumers think.Answer:FALSE
Exam (elaborations)
TEST BANK - FOR - INTEGRATED - ADVERTISING - PROMOTION - AND MARKETING - COMMUNICATION 5TH EDITION
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TEST BANK - FOR - INTEGRATED - ADVERTISING - PROMOTION - AND MARKETING - COMMUNICATION 5TH EDITION 4) What a firm's employees believe about the company's image is far more important than whatconsumers think.Answer:FALSE
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