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MARKETING 301 MIDTERM EXAM 2 – A1: QUESTION WITH ANSWERS 2023 1 Which of the following best describes positioning? A) dividing the market into smaller, meaningful groups of customers B) a promise to a group of customers C) evaluating and identifying a meaningful group of customers to serve D) creating a unique offering to provide customer value E) identifying a clear and distinct place in the customer's mind that the brand or company should occupy relative to the competition 2) W...

MKT 301 MARKETING COMPLETE QUESTIONS AND ANSWERS WITH 100% CORRECT ANSWERS 1. Nonpersonal communication from an identified sponsor using the mass media? a. Marketing b. Advertising c. Sponsor d. Promotion 2. A coordinated, comprehensive plan that carries out promotional objectives and results in a series of advertisements placed in media over a period of time? a. Marketing Plan b. Co-op Advertising c. Advertising Campaign d. Commercialization 3. Include features, functions, and bene...